During my time spent gaining my Level three Graphic Design qualification, I received a brief which solely focused upon packaging and surface design. Within this brief I was required to design a new prototype for an energy drink named “Blast”. I needed to create a logo, the surface graphics for four different flavoured cans of this energy drink, and a packaging prototype of my choice.

Furthermore, the client for this brief consisted of a unique company named Makhai Energy. Who specialise in creating different products for “young people who aspire to live a healthy, sporty life-style”.

Throughout the completion of this project, I spent a lot of time researching into existing energy drink companies such as; Coca Cola, Rockstar, Lucozade, and Thor. This helped me to better understand the energy drink industry, and to see what kind of design style sells best within this sector. I also completed many different mood-boards, with images from the internet and those of my own from my primary research at various supermarkets.

I wanted my final designs to appear as striking and as eye-catching as possible so they would be able to stand-out against the vast array of vivid energy drinks which currently fill the supermarket shelves.

Finally, after looking back at these designs a few years on, I feel as if I achieved this. I can see various flaws, but I still greatly appreciate the concept and assets included within my Blast energy drink logo, surface design, and packaging pieces.